We're creating a bra revolution to make the planet smile. We realize this with socially responsible production, sustainability at the heart of our business and truly transparent communication. Read all details about our impact in the report or read more on this page.



All the fabrics we use are certified and eco-friendly or upcycled and thereby saved from becoming waste.
We work with TENCEL™, made out of wood pulp. Eco Soft technology is used in order to make the fabric exceptionally soft while having a shine. The fabric is made in Turkey and certified with STANDARD 100 - nr. 1 by OEKO-TEX®. The trees used for the fabric originate from sustainable plantations. We source our fabric in the specific amount of meters that we need. For example, there are manufacturers that sell fabric in multiples of 1000 meters. This might be the most economical way to do it, but massive amounts of fabric leftovers are the result of this system. Therefore, when we need 150 meter, we buy only 150 meter. In this way, we create minimal leftovers. 

The lace we use is all the result of surplus coming from big factories. The leftovers at factories keep growing due to high minimum order quantities or miscalculations. By estimation, 40% of the world fabric production is wasted before it turns into garment. We use this to minimize this waste, besides the fact that these fabrics are often gorgeous! Usually we have between 20-200 meters which we upcycle in our limited edition collection. 


The lingerie is ethically made in Europe. We work with a family atelier in Latvia as well as a factory in Romania, where talented women make our items by hand and work according to the European labor legislation. In Latvia, the materials are as much as possible sourced in the same village and every tiny inch of fabric and elastic is used to make sure there is minimal waste. Read more about the Latvian atelier here. The Romanian factory also works according to the same principles we value, such as creating minimal waste and using slow road transport for materials. Read more about the Romanian factory here.

The pyjamas are produced in Bangladesh by a supplier that is certified for working conditions (Fair Wear Foundation) and sustainability (GOTS). Read more about our considerations on taking the production of the pyjamas to Asia here.


By nature, the design of the bras reduces overconsumption because it allows for body size fluctuations with its adjustable sizing system. This means women do not need several bras for specific times of the month and can both look stunning and feel comfortable throughout their cycle. You can read more about this here.







We realize production and transport of our products create an impact on the Earth. That is why, for each item sold, we plant one tree with One Tree Planted. Not only does this lead to a yearly CO2 compensation of 20 kg on average, it also provides work opportunities and sustainable livelihood for the local communities.




We are constantly working on improving our practices. If you have any questions or tips, please let us know!